Anastasia Lip Gloss

Anastasia Soare, a Romanian-born beauty entrepreneur, launched her namesake brand with a flagship salon in Beverly Hills in 1997 and the company’s first product line in 2000. As the driving force behind Anastasia Beverly Hills, Soare has been a creative visionary and powerhouse entrepreneur. In 2014, the brand debuted its new color makeup line, focusing on cultivating a relationship with customers through product education, artistry, and responsiveness to deliver the “ultimate polished look” for which the brand is known.

Today, Soare continues to push boundaries and expand beyond the brow category with the company’s prestige cosmetics line. Her capacity for driving growth through innovation and organizational focus on customers is evident in the brand’s success in delivering high-quality products that meet the needs of beauty enthusiasts.

As a leader, Soare has emphasized the importance of product education and artistry, ensuring that customers have the tools and knowledge to achieve their desired looks. This commitment to providing an exceptional customer experience has been fundamental to the company’s success.

Anastasia Beverly Hills has become a renowned name in the beauty industry, and its continued commitment to innovation and customer satisfaction sets it apart from other brands. Soare’s dedication to delivering the “ultimate polished look” has solidified the brand’s reputation as a leader in the world of prestige cosmetics. With a relentless focus on quality and artistry, Anastasia Beverly Hills is poised to continue its success and expansion in the beauty market.

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